Guest fountainhall Posted January 7, 2011 Posted January 7, 2011 Oops, seems Thailand is in trouble again over fakes. NAPLES, ITALY – The Pizza Company, Thailand’s largest pizza chain, may soon lose its right to use the word “pizza” if the World Pizza Council has its way. The Naples-based Council, whose charter is to “protect the traditions and purity of Italy’s most famous and beloved culinary export”, filed suit in European Union court this week to demand that The Pizza Company “cease and desist using the word ‘pizza’ to describe its products.” The Council also issued a press release outlining its position in detail, expressing regret that legal action was necessary, but defending the suit as a “crucial defense of the integrity of pizza,” said Mario Lugano, a spokesperson for the Council, citing numerous violations of pizza tradition that had been committed by The Pizza Company . . . The final straw was the introduction of the prawn-topped cheese-pool crust. “You cannot look upon such a monstrosity and even think it resembles pizza,” Lugano said. “To do so is to spit in the faces of my Neapolitan ancestors . . . The Council encourages experimentation with pizza and has taken a pro-fusion stance. But this,” Lugano said, indicating a Pizza Company flyer advertising the new X-Pan Pizza topped with squid, prawns, mussels, crab stick and no apparent cheese or tomato sauce, “this is a crime against humanity.” http://notthenation.com/2011/01/world-pizza-council-revokes-pizza-company’s-use-of-word-pizza/ (Before responding, check the website carefully ) Quote
