A few years back there were three boy-bars catering for women in Pattaya. All, I believe, were in Third Road. My partner's cousin was mamasan in one of them. He showed me photos of the guys there; stunning!
The bars catered for bar-girls with cash to spare, wives/ partners of non-performing falangs and of those who were working abroad. Prices much the same as we pay. From what I could ascertain, they were very much local businesses rather than for tourists . Word of mouth custom, I assume.
BBB was the first bar I recall where women visitors were often to be seen.
It didn't surprise me. In those days (1996-2002 , my "punter" period), most of the hundred plus guys on parade (yes, a hundred plus) seemed to be straight. Not my cup of tea, though I remember a couple of very enjoyable assignations.