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Thai seeks to expand market share 35%

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Posted

From the.Nation

Thai Airways on Tuesday announced an ambitious business strategy aimed at expanding its market share to 35% by 2029.

The announcement by CEO Chai Eamsiri at a press conference on Tuesday follows the airline's recent progress in its rehabilitation plan and ongoing capital restructuring efforts, coinciding with the pricing of newly issued ordinary shares.

Highlighting the global aviation industry's projected growth, Chai emphasised the opportune moment for Thai Airways to enhance its operations. The International Air Transport Association (IATA) forecasts the aviation market will reach $US 996 billion  by the year-end and more than double to over $US 1.99 trillion by 2043.

The IATA report estimates that passenger numbers will surge to 8.6 billion by 2043, with the Asia-Pacific region driving the majority of growth at a rate of 5.3%.

Key to the airline's strategy is expanding its network for both short and long-haul flights, creating a comprehensive connection system primarily focusing on the Asia-Pacific and Southeast Asian regions. Following a significant 40% market share loss in 2013 that reduced its current share to 26%, Thai Airways aims to reclaim ground by targeting a 35% market share by 2029, the CEO said.

By the year-end, the airline plans to operate a fleet of 77 aircraft serving 62 global destinations. 

Posted
11 hours ago, Keithambrose said:

They will need to improve their service!

And they still have all those widebodied aircraft, Boeing 777, and Airbus 380, lying around , rusting at Swampy, I counted at least 6 777s and 4 380s, all in a line, paint faded, etc. Madness.

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Posted
1 hour ago, Keithambrose said:
1 hour ago, Keithambrose said:

And they still have all those widebodied aircraft, Boeing 777, and Airbus 380, lying around , rusting at Swampy, I counted at least 6 777s and 4 380s, all in a line, paint faded, etc. Madness.

Yes, Thai Airways used to use a wide-body for their 1 hour BKK - CNX service.  Madness indeed!  Business class wasn't that expensive (pre-Covid) so I would treat myself.  

Posted
3 hours ago, tm_nyc said:

Yes, Thai Airways used to use a wide-body for their 1 hour BKK - CNX service.  Madness indeed! 

Not necessarily. Earlier that year I was flying Air Canada Montreal -Toronto on  full widebody and thought it's better than  having two  single aisles flowing one after another to take care about the same load.

Posted

The cost of pitting those older aircraft back into flying condition will be enormous. They should have mothballed them in Australia dry country. Previous poor management and much sharper and better financed competition are headwinds I doubt it can match.. 

Posted
13 hours ago, reader said:

The cost of pitting those older aircraft back into flying condition will be enormous. They should have mothballed them in Australia dry country. Previous poor management and much sharper and better financed competition are headwinds I doubt it can match.. 

I read somewhere  that Thai were just going to abandon them, madness! As you say, they should have  been flown to Australia  or Nevada, like other sensible airlines. Losses of billions...

Posted
5 hours ago, daydreamer said:

This article from the Khaosod newspaper from earlier this year says "Thai Airways Finalizes Sale of All 18 Boeing 777 and A380 Aircraft".

https://www.khaosodenglish.com/news/business/2024/05/13/thai-airways-finalizes-sale-of-all-18-boeing-777-and-a380-aircraft/

 

 

 

 

Airbus A380.jpg

Boeing_777-200.jpg

Interesting,  thank you. However, in early  November,  a significant  no of those sad looking aircraft were still parked at Swampy. 3.3billion baht is a huge write down,  under $100m, but hardly surprising. Will cost a fortune to make them airworthy.

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