High-end hotel rates set to rise

[reader]

From The Thaiger

High-end hotel operators are poised to increase room rates during the High Season as tourist numbers are anticipated to rise in the coming months, while mid-tier and lower-tier hotels continue to face challenges. The hotel operator sentiment index reveals this trend.

Thienprasit Chaiyapatranun, President of the Thai Hotels Association (THA), reported that the average occupancy rate in September was 55%, a decline of seven percentage points from August and below the 63.4% recorded in the same period in 2019.

Each hotel segment shows a different recovery rate. Three-star hotels and below had an occupancy rate of only 45% in September, whereas four-star hotels and above achieved 58.7%.

Regionally, hotel occupancy rates varied significantly. The north saw its occupancy rate drop from 50% in August to 25.7% in September due to severe flooding in key areas of several provinces. The central region posted the highest occupancy rate at 64.4%, followed by the east at 57.1%. Both the south and northeast recorded 49%, according to Thienprasit.

 

[Keithambrose]

On 10/17/2024 at 11:14 AM, reader said:

From The Thaiger

 

High-end hotel operators are poised to increase room rates during the High Season as tourist numbers are anticipated to rise in the coming months, while mid-tier and lower-tier hotels continue to face challenges. The hotel operator sentiment index reveals this trend.

Thienprasit Chaiyapatranun, President of the Thai Hotels Association (THA), reported that the average occupancy rate in September was 55%, a decline of seven percentage points from August and below the 63.4% recorded in the same period in 2019.

Each hotel segment shows a different recovery rate. Three-star hotels and below had an occupancy rate of only 45% in September, whereas four-star hotels and above achieved 58.7%.

Regionally, hotel occupancy rates varied significantly. The north saw its occupancy rate drop from 50% in August to 25.7% in September due to severe flooding in key areas of several provinces. The central region posted the highest occupancy rate at 64.4%, followed by the east at 57.1%. Both the south and northeast recorded 49%, according to Thienprasit.

 

Interesting differences between the tourist authority announcements, Saying country rammed with tourists, and the actual figure of 55% occupancy!

[vinapu]

from what I see recently on Agoda not only upper end place raised their prices in Thailand. I have few hotels in Silom area I monitor prices monthly just for fun and without exception all went up compared to May between 5-20$ / night , some even more