fedssocr Posted December 20, 2023 Posted December 20, 2023 New column from author Philip Cornwell-Smith Bangkok’s graphic image had become a mess. Yes, the city’s character is messy, too, but that’s not an excuse when visitors need consistency and residents could feel newfound pride in their city’s badge. There was no constant font, colour or composition for the logo and wording. There wasn’t a manual specifying how to reproduce the city’s graphics, which is a norm that any firm provides for its brands. Every promotion, like ‘Amazing Bangkok,’ ‘City of Life’ or the current ’Unfolding Bangkok,’ added yet more fonts, slogans and clutter. Bangkok has been in desperate need for what designers call an ‘identity system.’ https://koktailmagazine.com/content-detail/BMA+Logo?fbclid=IwAR2oF4Umx2HTMRJM9X0hE3a95TUUJGVLIMOe9ZLnKJmJDawmA7BcXD65crs Quote
