Nothing Mickey Mouse about Apple Watch ad

[lookin]

Well, maybe a little something.

Really enjoyed this on 60 Minutes tonight. Apple sure knows how to sell the sizzle.

https://www.youtube.com/watch?v=1Ql0Z8Il73s

Last year, a 30-second spot was just north of a hundred grand. This was a 60-second ad, so probably twice as much.

Their agency is TBWA/MAL.

[TotallyOz]

I can't wait!

[MsAnn]

I really was a little soft on the whole concept before, but it looks interesting, with the second and third generation models most likely being worthy of a look see. For now methinks Sybil will just stick with her usual.