Members Lucky Posted June 6, 2012 Members Posted June 6, 2012 Adapted from the NY Times: FRAGRANCE counters could soon be catching another case of Bieber Fever as they begin selling a second celebrity scent from the young singer Justin Bieber. "Boyfriend," will offer gay male fans the opportunity to wear the scent of Bieber as simulated after a homosexual experience involving the anus. A campaign to promote Justin Bieber’s Boyfriend, the new men’s fragrance, will include print ads but will focus on social media like Tumblr and Twitter. His Twitter feed is followed by almost 22.9 million people. Scratch and Sniff ads will be published in prominent gay magazines. Fragrance No. 2, called Justin Bieber’s Boyfriend, is scheduled to arrive the week of June 18 at Macy’s stores, and will also be available this month at retailers like Belk, Dillard’s, Nordstrom and Sephora. Boyfriend will arrive a year after the introduction of the first scent endorsed by Mr. Bieber, Someday, which became the best-selling celebrity fragrance ever and the best-selling new women’s fragrance of any kind brought out in 2011. As befits a performer whose following is concentrated so much among young people, the campaign to promote Boyfriend, with a budget estimated at $20 million, is focusing on social media like MaleEscortreview and Twitter. Mr. Bieber’s Twitter feed is followed by almost 22.9 million people, and he has close to 44 million “likes” on Facebook. No number was given for fans on gay male sites as they tend to be quieter about their affectation. • The new media aspects of the campaign will also touch on the ads appearing in traditional media. For instance, Mr. Bieber is going on Facebook and Viddy, a mobile video sharing service, this week to invite fans to enter a “sing-off” on Tumblr to help create a 60-second television commercial for Boyfriend. The commercial will be composed of video clips of male fans performing their versions of a new Bieber song, “Boyfriend." The commercial is set to make its debut on June 21 during a special on NBC devoted to Mr. Bieber. “We saw firsthand the passion of Justin Bieber’s fans through our work on Google Chrome,” Mr. Sjoenell said. His reference was to a commercial, part of a series for the Google browser, that his agency created last year that traced the start of the singer’s career from the days when his mother uploaded his performance videos to YouTube. So far, his mother is unaware of the new fragrance. Quote
Guest zipperzone Posted June 6, 2012 Posted June 6, 2012 Tell me this is a bad joke........ they can't be serious Quote
Members Lucky Posted June 7, 2012 Author Members Posted June 7, 2012 So happy am I to see Zipperzone posting that I can tell him it is a joke. Maybe a bad one, too. The Bieber does have a second women's fragrance coming out- he made millions from the first. But, it is called Girlfriend, not Boyfriend, and this article is "adapted" from the one about the real new fragrance. Stay healthy, Zipperzone! Quote
Guest hitoallusa Posted June 7, 2012 Posted June 7, 2012 I will buy anything JB name on it So happy am I to see Zipperzone posting that I can tell him it is a joke. Maybe a bad one, too. The Bieber does have a second women's fragrance coming out- he made millions from the first. But, it is called Girlfriend, not Boyfriend, and this article is "adapted" from the one about the real new fragrance. Stay healthy, Zipperzone! Quote
AdamSmith Posted June 7, 2012 Posted June 7, 2012 Given this thread's title exquisitely juxtaposing the words "fragrance" and "fans," I have not been able to escape the image of a giant industrial blower positioned directly behind the Bieb's rosebud... Quote
