Guest Oliver Posted November 7, 2011 Share Posted November 7, 2011 I knew we were famous for something! http://www.businessinsider.com/how-columbus-ohio-became-the-test-market-capital-of-the-us-2011-11# Quote Link to comment Share on other sites More sharing options...
Guest lurkerspeaks Posted November 7, 2011 Share Posted November 7, 2011 I can't get the link to work Quote Link to comment Share on other sites More sharing options...
Guest Oliver Posted November 7, 2011 Share Posted November 7, 2011 I can't get the link to work Lurker - I reposted the link and it works for me. Quote Link to comment Share on other sites More sharing options...
Guest lurkerspeaks Posted November 7, 2011 Share Posted November 7, 2011 Thanks.. guess my computer really does take after me... forgetful and lost at times.... Quote Link to comment Share on other sites More sharing options...
Members RA1 Posted November 7, 2011 Members Share Posted November 7, 2011 I believe CMH was the place of the original Wendy's so, if it was good enough for Dave Thomas, it must be good enough for "testing" fast food? Best regards, RA1 Quote Link to comment Share on other sites More sharing options...
Members lookin Posted November 7, 2011 Members Share Posted November 7, 2011 If memory serves, Columbus not only mirrors national demographics, it's also a relatively inexpensive and self-contained media market. Before spending mega-millions on advertising for a national rollout, companies can get a pretty good idea if the ad campaign will bring in the customers. If it bombs, they're down only mega-thousands. I expect the folks in Columbus see a lot of new products and new advertising that the rest of us will never hear about. . . . . . . . . .. .. .. . .. Quote Link to comment Share on other sites More sharing options...
Guest Allessio77 Posted November 7, 2011 Share Posted November 7, 2011 Wendy's, Burger King, Ponderosa Steak house, Rax Roast Beef, and many other FF chains got started in Ohio, often in Columbus. Quote Link to comment Share on other sites More sharing options...
Guest CharliePS Posted November 8, 2011 Share Posted November 8, 2011 Now it's time for someone to do a study of cholesterol levels in the Columbus area, as compared to other marketing areas. Quote Link to comment Share on other sites More sharing options...
Members RA1 Posted November 8, 2011 Members Share Posted November 8, 2011 Now it's time for someone to do a study of cholesterol levels in the Columbus area, as compared to other marketing areas. That alone would produce heart attacks, real or imagined. Best regards, RA1 Quote Link to comment Share on other sites More sharing options...
Members Lucky Posted November 8, 2011 Members Share Posted November 8, 2011 Since we are talking food, and since Charlie is participating, perhaps I can plug my new thread in the Politics section on tuna and Greenpeace. Take a look! Quote Link to comment Share on other sites More sharing options...
