New Fast Food Products Get Tested First In Columbus, Ohio

[Guest Oliver]

I knew we were famous for something!

http://www.businessinsider.com/how-columbus-ohio-became-the-test-market-capital-of-the-us-2011-11#

[Guest lurkerspeaks]

I can't get the link to work

[Guest Oliver]

I can't get the link to work

Lurker - I reposted the link and it works for me.

[Guest lurkerspeaks]

Thanks.. guess my computer really does take after me... forgetful and lost at times....

[RA1]

I believe CMH was the place of the original Wendy's so, if it was good enough for Dave Thomas, it must be good enough for "testing" fast food?

Best regards,

RA1

[lookin]

If memory serves, Columbus not only mirrors national demographics, it's also a relatively inexpensive and self-contained media market.

Before spending mega-millions on advertising for a national rollout, companies can get a pretty good idea if the ad campaign will bring in the customers. If it bombs, they're down only mega-thousands.

I expect the folks in Columbus see a lot of new products and new advertising that the rest of us will never hear about.

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[Guest Allessio77]

Wendy's, Burger King, Ponderosa Steak house, Rax Roast Beef, and many other FF chains got started in Ohio, often in Columbus.

[Guest CharliePS]

Now it's time for someone to do a study of cholesterol levels in the Columbus area, as compared to other marketing areas.

[RA1]

Now it's time for someone to do a study of cholesterol levels in the Columbus area, as compared to other marketing areas.

That alone would produce heart attacks, real or imagined.

Best regards,

RA1

[Lucky]

Since we are talking food, and since Charlie is participating, perhaps I can plug my new thread in the Politics section on tuna and Greenpeace. Take a look!