TotallyOz Posted December 30, 2010 Posted December 30, 2010 LANSING -- Her face became synonymous with women's empowerment, and her death is the passing of an era. Geraldine Doyle of Lansing, whose face became the inspiration behind the iconic World War II image of "Rosie the Riveter," has died, according to her family. A memorial service is planned for 4 p.m., Jan. 8 at Tiffany Funeral Home, 3232 W. Saginaw St. " 'Rosie the Riveter' is the image of an independent woman who is control of her own destiny," said Gladys Beckwith, former director of the Michigan Women's Historical Center and Hall of Fame. "She was a gracious, beautiful woman. Her death is the end of an era, and we need to take note of that. We need to respect what she stood for." Quote