Eurocreme: Rising to the Top

[TotallyOz]

In 2002, Max Lincoln, Eurocreme CEO was between jobs in the mobile industry. Bored on a Sunday afternoon at a London bar, he looked through a gay magazine with a friend — and flippantly remarked that it must be really easy to make money filming porn.

“We decided there and then to shoot a movie. It was only ever intended to be a one-off project to keep me occupied for the summer. But I ran up so much credit card debt making the movie and setting up the brand, the only way I could ever conceivably recover my investment was to make another movie...and another,” he recalled. “And I’m still here making movies. Thankfully, the credit cards have finally been paid off.”

Lucky us. Not only did Eurocreme quickly become the gay porn leader in the United Kingdom, the label quickly proved to have a staying power that allowed it to penetrate other markets. “In 2002, there was almost no high-quality gay porn in the U.K. We had only just seen the introduction of the R18 lassification that made hardcore porn legal, so the market was pretty empty. At about the same time, the U.K. version of ‘Queer as Folk’ shocked the nation with its very raunchy depiction of gay sex between Nathan and Stuart. I wanted to make ‘DreamBoy’ a similarly engaging story, but with slightly more explicit sex.”

When the studio evolved as a porn brand, DreamBoy became its flagship line featuring goodlooking young studs in top-dollar productions. The studio has since grown: “Rudeboiz” is styled around British “chavs,” young men who live in deprived inner city areas and typically wear cheap sports clothing (hard guys with hard bodies, tattoos and might possibly even be straight. The scenes are shot in high-rise, government-owned apartment blocks, which adds to the realism.) “Indieboyz” is what Lincoln call’s a “fashion” studio featuring young, skinny guys with floppy hair and trendy clothes (not quite emo, but heading in that direction); while “Hung Ladz” appeals to size queens (a.k.a., everyone). Last year, the company joined forces with Trojan Rock’s Alphamalemedia, adding a prominent muscle studio to its portfolio. The lineup is led by the series and is joined by “Huge and Hung” and “Dads Fuck Lads.”

For the entire article:

http://www.xbiz.com/articles/123473

[Guest FourAces]

I love stories like this. A man has a vision, took a chance and went for it.

Sometimes we all need to take that chance regardless of age or our comfort level. If we don't are we always gonna be looking back saying I should have ....