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Posted

From CNN

’Boys love’ stars becoming fashion’s newest power players

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Nattawin 'Apo' Wattanagitiphat and Phakphum ‘Mile’ Romsaithong attend Dior's Spring-Summer 2024 menswear show as part of Paris Fashion Week on June 23.

 

Back in February, Nattawin Wattanagitiphat’s fans spared no expense in marking the Thai actor’s 29th birthday. Videos that made their way onto social media showed ‘Apo,’ as he is affectionately known, wading through a sea of flower bouquet stands, multiple cakes towering over six feet tall, gold bars, cash and even a Rolex watch all gifted by his fan base. Local media reported his birthday haul totaled 50 million Thai baht, or around $1.4 million.

With such an army of intense supporters behind him, it’s little wonder then that Apo was named by Christian Dior as a men’s ambassador this summer, along with his co-star Phakphum ‘Mile’ Romsaithong. The two actors, who star as an on-screen couple in a BL television series (a “boys’ love” drama featuring gay romance themes) called “KinnPorsche,” have become a valuable marketing vehicle for the brand. The pair have appeared at events across Asia, including Dior’s show in India, and on the covers of various editions of Vogue, GQ and other magazines.

 

One reason they provide a good return on investment is the remarkably high engagement they generate on social media. Data from a report released by Lefty.io, a social media analytics company, and public relations firm Karla Otto found that Apo and Mile were ranked 3rd and 5th in earned media value for the Spring-Summer 2024 show season on Instagram and TikTok — only after Kylie Jenner and Zendaya, who have 399 million and 185 million followers respectively on Instagram. In comparison, the Thai actors have just 3.5 million Instagram followers each. Still, they are able to induce a fanaticism that’s typically only seen with South Korean stars.

Continues at

https://edition.cnn.com/style/thai-celebrities-boys-love-fashion-brands/index.html

 

 

Posted

For me this year so far the best Thai series was Only Friends. Maybe not storywise, but high cuteness factor and more steamy than the average series.

Can't wait for Cherry Magic though, Tay-New is almost a guarantee for sucess. As is Off-Gun in Cooking Crush, just saw the first 2 episodes and I like it.

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Posted

NOTE -- There's no word yet whether much-sought used undies would be among the goods to be offered.

From The Nation

The Commerce Ministry plans to work with the Thai producers of the drama series “boys’ love” (BL) genre to help boost demand for Thai products overseas.

Commerce Minister Phumtham Wechayachai said on Wednesday that his ministry was targeting a large market of foreigners who are loyal followers of Thai BLs, and have high purchasing power.

“We will try to sell goods to their fans,” he said, adding that this was part of his ministry’s attempt to find new markets for Thai products.

But he did not elaborate on how they plan to do it.
“If you look to expand the market in the old way, you will end up getting nowhere,” he said, adding that those involved need to “think out of the box”.

Phumtham, who is also a deputy prime minister, said he would launch the plan on January 31, without elaborating.

A key figure from the ruling Pheu Thai Party, Phumtham said that Thai films and dramas in the BL genre had a large following overseas. He pointed to large numbers of foreign fans joining events featuring popular Thai actors from those series in Thailand.

Boys’ love genre depicts romantic relationships between male characters. Thai movies and dramas in this genre have gained strong international following in recent years, particularly in Asian countries like Japan and China. BL is also known as “Y series” in Thailand, deriving from the Japanese term “yaoi” – a genre of fictional media originating in Japan that features homoerotic relationships between male characters.

The commerce minister was speaking during the “Thailand 2024: The Great Challenges” event held at the Pullman Bangkok King Power hotel.

He also said during the event that the Commerce Ministry was working with a group of Chinese influencers on its plan to boost demand for Thai products in China.

Phumtham said his ministry would soon enter into an agreement with 30-40 leading Chinese influencers as part of the plan, adding that one of the participating influencers alone had as many as 300 million followers.

As per the plan, the Chinese influencers will help sell Thai products during their livestreaming to followers, according to the commerce minister.

Posted
2 hours ago, reader said:

foreigners who are loyal followers of Thai BLs

That's me!

2 hours ago, reader said:

and have high purchasing power

Oh, not me!

Interesting, so they want to sell something, but have no idea what...

Posted
3 hours ago, Foolish said:

I want Tay Tawan and newwie 😍😍😍

New boys at Tawan bar may

work as such substitution for both Newie and Tay Tawan

Posted
27 minutes ago, vinapu said:

New boys at Tawan bar may

work as such substitution for both Newie and Tay Tawan

I been to tawan on my recent trip. The show was so much better, the guys were more appealing but there were none I would consider as a subsitute for my ultimate cuties tay and newwie 🤭

Posted

From Thailand News Agency

Boys Love Fictions Takes Spotlight at National Book Fair

BANGKOK, March 29 (TNA) – Boys Love or Yaoi novels are particularly popular at the National Book Fair, which marks the first time Thailand has partnered with renowned agencies from 14 countries for copyright trading.

Aside from having book booths numbering up to 914, there are also over 3,000 new book covers being unveiled by various publishers. It’s truly a feast for book lovers as the trend of reading physical books is on the rise again, with over 80% opting for tangible volumes.

Suwich Rungwattanapaiboon, President of the Publishers and Booksellers Association of Thailand (PUBAT), notes that this year’s bestselling book trends include various genres of novels, including translated works, dominating about 40% of the market share, with Boys Love novels comprising 20%.

Among the highlights of this event is the participation of leading global publishers from 11 companies in 9 countries.

The National Book Week and International Book Week will continue at the Queen Sirikit National Convention Center until April 8. Organizers anticipate over 1.5 million attendees and over 400 million baht being circulated during the event.

 

Posted

not much action here of late.  where do you guys usually watch?   

I download more than I can watch from https://www.gay-torrents.net/torrentslist.php?type=nonporn .  how is the remake of cherry magic with Taynew?

also, does anyone read these stories?  or yaoi comics?  https://myreadingmanga.info/   good sites for either?

 

 

Posted
2 hours ago, Foolish said:

They were the couple I like the most in my engineer...the main couple were irritating haha. Too bad part 2 never materialised 😞

+1

Posted

We find Boys Love characters reflect the desires of a young woman

Curiously enough, Boys Love protagonists all come from the same demographic. A parody on the sub-culture pointed out that most lead characters are either engineering or medical students from affluent backgrounds.

PhD researcher Ronnayuth Euatrirat, who’s studying the Thai Boys Love phenomenon, explains that this may be due to the fact that many Boys Love novels are penned by female authors. “We find Boys Love characters reflect the desires of a young woman. An engineering student, for example, is a typical desirable personification of a dependable man. These characters also have a manly appearance and come from well-to-do backgrounds. These standards respond to women’s needs.” 

 

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