As @PeterRS .... With the exception of Adam's Apple and a few others, Chiang Mai's gay venues are primarily for the local population.
That's true if you look at the time immediately after Covid, a year has now passed, I can only speak for Adam's Apple Club here: We now have around 50% Thai visitors (from all over the country, mainly Bangkok) and the rest is made up from 25% Asian neighboring countries and 25% Western visitors. The number of western guests is slowly but steadily increasing, I think we can make new statements after Loy Krathong (Festival of Lights) in November.