If you want people to post more reviews, here's my suggestions:
1. Don't post negative reviews that are fake, or at least flag them so readers know they are likely fake. If a lot of frequent contributors, (lets say 18 reviewers and escorts, with a total of 31, 721 posts) say a review is fake, and offer ideas about how to deal with it, don't insult them by refering to their contributions as "that gawdawful threat" [sic] like some other site administrator does.
2. Don't post fake positive reviews of escorts that don't exist, like some other site does. It confuses clients who try to hire them.
3. Don't ban people who have over 1000 posts because you don't like the way they express their opinions. We're all grown ups. It would be especially bad to refuse to censor a review that is fake, and then censor a frequent contributor who is real because he has the nerve to criticize you.
4. Don't remove all cocks and asses from escort's photos, because you don't want to take the risk of getting nailed for a law that is unenforced, even though you are perfectly happy to let escorts, who you think of as your children, twist in the wind while anonymous posters trash them with fake reviews. In other words, don't be a hypocritical wuss when it comes to risk.
5. Most important, don't act like a child with a bad temper, who lashes out at people you think of as your children. It sets a really bad tone.
In my humble opinion, all of these things could have a chilling effect on people's interest and willingness to participate in your site. I happen to know another site where lots of my clients and frequent contributors pretty much don't like the administrator, and think he is whiny and isn't very bright, but everyone is afraid to say anything, because they fear they might get banned. I actually decided to stop posting on that site, because I think the guy running it lacks respect for his contributors. If I ran my escort business that way, I don't think I would have been around for 9 years and I don't think I would have gotten over 80 more or less flawless reviews.
I think honest perspectives, intelligent debate, and respect for people who take the time to contribute to a site are always a good policy. If you have that, you don't need gimmicks and contests.
If this kind of honesty is not appropriate on this site either, and if I am not supposed to be critical as well as funny or thoughtful, please let me know, and I'll silence myself before I offend you too. If candid discussion is appropriate, then I guess the prize is we all get to be grown ups participating in an intelligent, lively, funny, and appreciated blog site about the things that make us all hot and horny. There was this guy named Hooboy who created a site that did that, and I sure do miss it.
Thanks,
Steven