I like the idea more and more. I think the major issue this website is facing (I apologize if I am wrong @TotallyOz, I am a newbie here and do not have much data) is low traffic. Daddy's website is well established and drives much more traffic and participation. I do not think providing the same service (vetted reviews, even if improved) will help with increasing the activity here. The ability to freely publish any reviews (I guess you will need some kind of vetting anyway, to avoid anything illegal), and then debate (should I say pussy fight?) them may actually be a very attractive feature.