THEY DON'T CLAIM TO!
Do you not read newspapers?
OK, once more, with feeling:
For just about any newspaper in the U.S., unsigned editorials are called out with a heading "EDITORIAL" or "OUR OPINION" or the like.
The unsigned editorials canonically appear on the far left side of the first editorial page. They cannot be mistaken for anything but what they are.
The unsigned editorials just about universally are printed directly above a listing of the paper editorial staff's names and titles. (That is to say, papers are religious in communicating SPECIFICALLY AND PERSONALLY who is writing these editorials. And, in keeping with their elsewhere expressed standards of journalistic ethics, in keeping a high wall between editorial opinion on the one hand, and objective news coverage on the other.)
Somewhere nearby there are usually listed multiple ways to send your opinion back to them.
What more do you want, mermaids?
(Forgive. One's mission as high-school newspaper Managing Editor may peek through here. One had on certain occasions to reign in some extremist instincts of the hot-tempered Editor-in-Chief, who was correct as visionary but not always as executionist.
His personal-opinion column was titled "Editorial Etchings." (As in "Her piss would etch glass.") He never failed to excoriate the school administration (or occasional other deserving demons -- his judgment was ever spot-on) for a deserved stupidity, or worse. (This was 1977, when the ruling class was fairly willing to roll over and accept our 17-year-old judgment that they were idiots.)
(hitoall, you know I only take all this trouble of responding because of the hots I have for you.
What does that say about either of us?)