Ty and I had an interesting discussion a few weeks back and he sent me an email tell me what he would like to see in a new logo. He said:
"As a logo I envision three male silhouettes, one in a pin-stripe suit with a Fedora (shot half or 3/4 length) maybe holding a martini, the second a jock in a muscle shirt with a head band and football type pants holding a football, the third is what we have been calling a mink - sort a little beyond twinky with a hint of muscular definition, with an athletic or loose T-shrit, shorts and skateboard. The images would be half or 3/4 body shots or maybe a mix depending on how they look in layout. There may be better choices but I had a theme in mind that embraced elegance, strength and playfulness. "
With that, I worked with a guy I know very well who draws and paints for me and this is what he came up with. What do you think?