The balloon festival is a major activity in which everyone in the family can see and join. There are demonstrations of balloons lifting into the air in which visitors have the opportunity to travel in a balloon, buy local agricultural products, demonstrations of viticulture by Thai and foreign producers in which visitors can taste wine as well as have a barbecue. There are dancing performances, arts and crafts booths, food and beverage, souvenir shops, and various games and contests. This is a tourism event that is ongoing during the day and night.